CHAMBERSBURG, Pa., Sept. 17, 2026 /PRNewswire/ — Martin’s Famous Potato Rolls and Bread is proud to announce its first-ever sponsorship of Malibu Food & Wine, taking place September 18–20, 2026, at the scenic 1,000-acre Saddlerock Ranch in Malibu, California.

Co-founded by celebrity chef Marcel Vigneron and entrepreneur Lauren Rae Levy, Malibu Food & Wine is a three-day destination event that brings together celebrity chefs, acclaimed vintners, local legends, and visionary culinary creators for an unforgettable experience. Rooted in purpose and powered by community, the festival combines elevated tastings, immersive dining experiences, and thoughtfully curated activations that showcase the very best of California’s bounty. More than a food and wine event, it is a platform for connection, meaningful engagement, and lasting impact — with proceeds benefiting the Boys and Girls Club of Malibu as well as the Charlize Theron Africa Outreach Project.

“We are proud to sponsor this unique culinary event,” said Wendy Cowan, Martin’s marketing manager. “Malibu Food & Wine combines all the things we love: great people, great food, and helping others in need.”

The 2026 event lineup features something for every palate:

Friday Night Kickoff — An exclusive, star-studded multi-course opening dinner, hosted by Academy Award-winner Charlize Theron.

Saturday “Italian Night” — An immersive Italian-themed feast featuring live-fire cooking and gourmet stations, hosted by Adam Richman.

Sunday Country Cookout — A relaxed, family-friendly daytime barbecue with live music to close out the weekend.

Attendees will have the opportunity to experience flavorful barbecue all served on Martin’s Famous Potato Rolls during Sunday’s family event at the Country Cookout.

Martin’s recent expansion into select Walmart stores nationwide, as well as all Smart & Final locations across the western United States, has made the brand more accessible than ever to consumers from coast to coast. Events like Malibu Food & Wine allow Martin’s to introduce its signature soft, golden rolls and high-quality breads to the nation’s most discerning culinary audience.

About Martin’s Famous Potato Rolls and Bread

Martin’s Famous Pastry Shoppe, Inc.® is a family owned and operated consumer goods company headquartered in Chambersburg, PA, with a second bakery in Valdosta, GA. The Martin’s company focuses on baking high-quality bread and roll products using high-quality ingredients. They are rigorously dedicated to extraordinary taste, quality, and customer service that proudly represents their legacy of cherished eating experiences and truly sets them apart from their competitors. Since the 1950s, the business has expanded from a home garage business into two commercial baking plants and continues to grow and flourish in areas of established distribution. For more information, visit: www.potatorolls.com.

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SOURCE Martin’s Famous Pastry Shoppe, Inc.