Pet Honesty®, the science-driven pet wellness brand known for its clean, vet-approved supplements, is expanding its retail presence to Walmart stores nationwide, bringing the brand’s total distribution to nearly 13,000 stores across the United States. The partnership reinforces that both consumers and retailers stand behind The Honest Difference®, Pet Honesty’s commitment to purposeful science-backed formulas made without artificial preservatives, fillers, or unnecessary additives that are as clean as they are effective.
“Since entering brick-and-mortar retail three years ago, we’ve seen consistent market share growth in the pet specialty channel along with strong velocities across several national retailers,” said Rich Greenberg, Chief Executive Officer of Pet Honesty. “Combined with strong repeat purchase rates and highly positive consumer reviews, it’s clear that pet parents are responding to science-backed products that deliver real health benefits with clean, transparent ingredients.”
The Walmart assortment reflects Pet Honesty’s leadership across core wellness categories while highlighting continued innovation in format and delivery, particularly with its award-winning dual-texture feline supplements cats love, category-leading dog supplements, and patent-pending canine dental solutions designed to make daily care easier and more effective. The lineup includes Dog Multivitamin, Probiotic, Hip & Joint, Allergy Support, Hemp Calming, Omega-3 Fish Oil, and Fresh Breath Dental Powder, alongside Cat Multivitamin, Dental Bites, Immune Lysine, Calming, and Hairball Support—bringing together top-performing daily wellness staples with newer innovations that continue to drive growth in the supplement category.
In stores, Pet Honesty will introduce a first-of-its-kind permanent in-store display centered around The Honest Difference®, designed to bring greater transparency to the pet supplement aisle and highlight the brand’s clean-label standards and zero shortcuts approach to product development. While pets may view the supplements as a treat, pet parents recognize the functional, science-backed benefits behind each formula.
“Walmart’s commitment to expanding its pet wellness offerings and bringing trusted high-quality solutions to pet parents makes this a meaningful partnership,” said Daniel Kiuttu, Vice President of Sales at Pet Honesty. “We’re excited to continue building together as a long-term partner in their stores.”
The Walmart partnership strengthens Pet Honesty’s omnichannel retail strategy, positioning the brand for continued growth across the rapidly expanding pet wellness category. For more information, visit PetHonesty.com.
About Pet Honesty®
Founded in 2018, Pet Honesty® specializes in vet-approved supplements that deliver functional benefits backed by science. Certified by the NASC, Pet Honesty uses clean ingredients free from artificial preservatives, colors, flavors, wheat, soy, or corn. All products are made in a FDA-registered facility in the USA and available at PetHonesty.com, Amazon, Chewy, and select national and specialty retailers including Walmart, Target, Petco, Petsmart, Pet Supplies Plus, Tractor Supply. Follow @PetHonesty on Instagram, Facebook, LinkedIn, and TikTok.
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